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Essay text:
Children do not know the meaning of the words intrigue, greed, and hypocrisy. But by marketing to children, corporations entice materialistic desires and selfish behaviour children would not manifest as strongly if not confronted directly by these strategies. Marketers create a world of needs, desires and dreams around children which eventually leads to the classical supermarket scene all parents fear: their kids starting to scream uncontrollably, tears streaming down their cheeks, suddenly throwing themselves down onto the ground, refusing to leave until the parent gives in to buying their object of desire...
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