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The inescapable presence of these images in effect shapes the image of women today.
It is very unfortunate that the media influences American society to the point that it defines the "ideal woman." According to Naomi Wolf, author of the bestselling book, The Beauty Myth: How Images of Beauty are Used Against Women , one reason media is so influential is "advertising is a 130 billion dollar a year industry. The average American watches 30 hours of TV a week and spends 110 hours a year reading magazines. That adds up to exposure to 1500 ads daily" (45). Advertising is a powerful educational force in our culture due to the simple fact of exposure...
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