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Examples: use of reward vouchers or points; brand loyalty issues. Share payouts and bonus payments
? Association. Examples include: experience good markets such as holidays and children learning as consumers. Bad management e.g. absenteeism & promotion
? Imitation. Examples include learning by children and the adoption of new or innovative products. Imitation of bad management practices
? Insight. Has little relevance to consumer learning but workers may suddenly realise why a difficult job is done as it is
Reinforcement
? Positive [imagery of happy people using the product] or negative [only told when done things wrong]...
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