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On June 12, 2002, when news of the investigation broke, Stewart issued a statement in which she claimed that the sale of the stock was “entirely proper and lawful.” Denial is a risky maneuver when trying to manage a public relations crisis. Unless the party is 100% sure they did not have anything to do with the allegations or incidents, denial should not be considered as an option. Making a statement right after the news broke was a good decision and she could have taken advantage of all her media outlets to issue a sensible statement. Instead she chose to release a statement to the press in which she denied any wrongdoing...
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