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Many Americans would not think of going out in public without first shampooing, rinsing, conditioning, and blow-drying their hair. Many feel the need to apply an underarm deodorant so powerful that it overcomes the body's natural need to sweat. For many women, public appearance also demands the application of foundation, lipstick, eye shadow, mascara, and perfume. For many men, after shave lotion is essential. And only after covering the body with clothing that displays designer labels do Americans feel that they are presentable to the public.
Advertising influences not only what we put on our bodies, what we eat, and what we do for recreation, but also how we feel about ourselves...
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Common topics in this essay:
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