Good to Great

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Title: Good to Great

Essay Details:

Subject: Social Issues

Author: Nellie B

Date: April 2, 2015

Level: University

Grade: B

Length: 3 / 853

Essay text:

This is an intriguing concept due to the fact that most companies mostly concentrate one the bottom line instead of actually putting out a product or offering a service that would stand the test of time. This report will summarize on how Jim Collins (author of Good to Great) and his research team over a five-year time period, analyzed twenty-eight companies to determine the reason why some of them made the leap to greatness and why others did not.(8) One of the major reasons why Jim Collins decided to do the research for this project is that he felt that Good was the Enemy of Great. (7) What that this term means, is that people in general just settles for good enough...

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