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The reason for this is because the menu never changes. If in fact the menu does change, it is so slight that it goes unnoticed. Familiarly comes into to play there. They make people get so familiarized with the menu they hardly have to look at it to order. Another example I want to point out is the color scheme. Just about every single McDonalds has the same color scheme. The same cheap plastic tray, booths, tables, they are the same color everywhere you go. Once again the make a familiar so you do not feel out of place at any McDonalds, where it be in Las Vegas or New York. Familiarity in my opinion is the hugest factor in McDonalds success...
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