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Essay Details:
Essay text:
And it's not only in the room
with you. You eat it. It gets inside you."
Globalization refers to a process of increasing economic integration and growing
economic interdependence between countries in the world economy.
In an article titled "The globalization of markets", Levitt(1983) had predicted a new
commercial reality- the emergence of markets on a previously unimagined scale of
magnitude. He puts forward a theory of globalization where he predicted that one of the
effects of globalization would be the emergence of firms straddling the globe and
providing standard products. Thus being global is not just about where you do business
but how you do business...
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