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Essay Details:
Essay text:
Malaysian Generation Y adults emphasized very much on social activity. They enjoy the companion of their peers. Therefore, management of the mall should plan strategies that involve both Generation Y adults and their peers for example cafe, entertainment options or even Treasure Hunt Program that create opportunities for them to hang out together. It is very important to develop appropriate relationship marketing strategies to retain older Generation Y?s loyalty towards the shopping mall. (Taylor & Cosenza, 2002)
However when compared both genders from the older Generation Y, the differences in mall shopping behavior, shopping motives and shopping mall preference found within them are minimal...
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Common topics in this essay:
- two kinds and shopping
- A Theory Of Shopping
- Online Shopping vs. In Store Shopping
- Shopping
- All for Shopping
- How men and women do their shopping
- Internet shopping
- Shopping Assignment
- Alcoholism among Older Adults
- E-Shopping
- Generation Y Adults' Shopping Mall Preference: In Malaysia Perspective
- Older Adults
- E-Shopping
- Home shopping
- Internet Shopping
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