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Recent scholarship has studied not only female fan groups that rework television texts in their own writings, but has also suggested that narratives and images are polyvalent and dependent on contextual situations for meaning. For example, television scholar Andrea Press studied women's responses to I Love Lucy, finding that middle-class women drew strength from Lucy Ricardo's subversion of her husband's dominance and Lucille Ball's performing talents, while working-class women tended to find Ball as Lucy Ricardo funny, but thought the character was silly, unrealistic, and manipulative.
While scholarship such as Press's, motivated by an agenda of understanding cultural products and practices, attempts to understand how audiences negotiate the meanings of gender and class in their encounters with television, commercial broadcasting also has a history of research into audience composition and desires...
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Common topics in this essay:
- Television Soaps: The Cultural Construction Of Gender And Representati
- programmed and non programmed decision making
- Radio And Television Advertising
- Children and Television Commercials;
- Television "Food" Commercials
- Technology: Radio/television
- Television shows
- The Influence of Gender in American Popular Culture
- Six Hours Of Television
- Television Shows Reflect American Culture
- Television viewing hours
- Gender and Television
- Language, Gender and Bias in American Culture
- Television Commercials and How they Perpetuate Gender Stereotypes
- television gender roles
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