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androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models. These findings suggest that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in advertising.
Full Text: COPYRIGHT 1997 Plenum Publishing Corporation In the average American household, the television is turned "on" for almost seven hours each day, and the typical adult or child watches two to three hours of television per day...
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Common topics in this essay:
- The Role Of Gender In Consumer Behavior
- A Sorrowful Woman &Amp; Gender Role
- gender role
- Media and Gender
- Gender Changes In Popular Media
- Double Standard Of Masculinity In Gender Role Socialization
- Effects Of Gender On Education
- Gender Images In Magazine Ads
- gender roles and media
- Gender Changes In Popular Media
- Gender Oppression and The Media
- Gender Role In Social Construction
- Gender Socialization as a female
- gender and media
- images of gender in the media
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