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This allows it to adapt for the specifics in the market segment it serves.
The international division will now be segmented and the country managers will be reporting directly to the brand managers for the specific brands stores.
Recommendations
1. Improve their world-wide distribution channels
2. Expanding the business to the potential markets like middle east (such as UAE)
3. Adding products for +44 years older men
4. Expand other brands globally
Appendix A
Milestones
1969
Founders, Don and Doris Fisher, open the first Gap store in San Francisco, California.
1976
Gap goes public, offering 1...
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