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While smaller especially local companies may not see any need in it, or they judge results solely through press coverage. Hence the number of columm inches of press publicity does not match organizations’ investment in PR, latter is seen as ineffective and a waste of money.
Lack of definition and clear conceptualization of the nature and functions of PR. Pr mistaken variously for marketing, advertising, sales, HR management, lounge hostessing and the like. Viewed as secondary in importance.
The practice of PR in Singapore may be understood by exploring the role of the government in economic, political and social engineering...
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