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Essay text:
American Airlines has an in-flight magazine called American Way Magazine that focuses on the many needs and services of the business traveler, while United Airlines’ in-flight magazine is called Hemispheres. Hemispheres concentrates on the world traveler, but has specific sections aimed at stateside business travelers. Air Canada, Alaska, Aloha, Continental, Delta, Southwest, and U.S. Airways all have their own in-flight magazines that focus on the traveler.
VOOLV looks at this as an excellent marketing possibility. In addition to the in-flight marketing exposure, many of the airlines in-flight magazines have web sites that serve as electronic versions of the magazines...
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