Examine the success of Zara
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Title: Examine the success of Zara

Essay Details:

Subject: Social Issues
Author: Sherry K
Date: December 22, 2015
Level: University
Grade: A
Length: 7 / 1994

Essay text:

Since, Bershka and Zara has a different market segment target, and so formulating strategies for both of these entities as one, might effect the operations of the company in the Inditex group as a whole, as customer has already accepted the label and brand of both of the organization in a group – which seems to be integrated perfectly within group. 1. Introduction In the last thirty years fashion has changed from an elite accessory of the super rich to a mass market product. Since the mid nineties, the departmental stores that traditionally dominated this broader market, have started to loose ground to specialist clothing chain offering the latest design at competitive price...

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