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All practitioners hold shared values such as honesty, loyalty and fairness to its publics, and expertise in their field. This meaning that all PRSA members understand their responsibility to offer accurate and truthful information that is relevant to the public's interests. Basically, all practitioners who abide by these codes agree to be truthful with all of their publics about matters that may or may not directly affect them and their interests. If false information is ever given, it is the practitioner's responsibility for producing it, and they are held accountable for their actions. Through these codes, the Public Relations Society of America's Code of Ethics successfully addresses the five requirements of an ethical system: Wisdom, Justice, Accountability, Freedom, and Shared values...
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