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From their analysis conclusive data found that four stereotypes were attributed to women: “the place of a woman was in the home, women do not make important decisions, women are dependent and need a man’s protection, and men regard women as sexual objects.” Not much has changed, in terms of print advertising stereotypically labeling women. In a recent article it was found by new research studies that “women actually make the most purchasing and entertainment decisions.” While this may be true, most purchasing and entertainment decisions are not major household decisions. Print advertising targets women for home appliances and decorating services and supplies, still denoting their place in the home...
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