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It also implied that customers who drive Hondas are bold, seek for car performance and sporty handlings, and appreciate Accord’s design appeal and luxurious interior. They are also the group of people who seek recognition in driving a higher end mid-sized sedan among the other society members. “Ambitious? Drive Honda Accord” These Affective message strategies are used to invoke feelings and emotions and then match those feeling with Honda Accord. The black color is used as the theme color for this particular advertisement. Black/dark colored sky gives a great contrast and compliment to the silver metallic Accord in the advertisement...
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