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Essay text:
psychologist Carl I(vor) Hovland (1912–61) in Social Judgment (1961). SJT attempted to explain how attitude change is influenced by judgmental processes. The focus of SJT was about attitude change on a specific issue that results from judgments on related issues. This study provides insight literature review on how individual would change their attitude while they adopt in response to negative feedbacks.
Introduction
People frequently make comments about another person’s behavior, appearance, or personal characterizes expressly or mutely based on their personal opinion and experience. Compliments and praises are positive feedbacks which make people happy; criticisms are the opposites...
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