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Essay text:
The present model proposes
that culture as a multi-layer construct exists at all levels – from the global to the individual – and that at each level change first occurs at the most external layer of behavior, and then, when shared by individuals who belong to the same cultural
context, it becomes a shared value that characterizes the aggregated unit (group, organizations, or nations).
In the model, the most macro-level is that of a global culture being created by global networks and global institutions that cross national and cultural borders. As exemplified by the effort of the Davos group discussed earlier, global organizational structures need to adopt common rules and procedures in order to have a common ‘language’ for communicating across cultural borders (Kostova, 1999; Kostova and Roth, 2003; Gupta and Govindarajan, 2000)...
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Common topics in this essay:
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