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It is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state.
The degree to which the mass media has influenced society today has been (and still is) debated upon for decades. It can be argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.
This essay will examine the extent to which the media influences us as a society. During the course of this essay I will touch upon media effects and uses in society and evaluate the different theories that have been established to see whether they can help to grasp a better understanding of the phenomenon that is the mass media and its effects...
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