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However, due to the Disney's earlier agreement to their distribution company, Disney Studios legally had no rights to their new popular character, and therefore lost both their animators and their rights to Oswald. Despite their earlier problems, the Disney brothers moved on created a new character, Mickey Mouse. "Walt designed the famous mouse and gave him a personality that endear him to all" (Corporate.disney.go.com) After the addition of sound, Disney showed his first short film, Steamboat Willy on November 18, 1928 to rave reviews. After a string of successful Mickey movies, including that of Silly Symphonies, the Walt Disney Studio began merchandising its movies, moving into their second division, consumer products...
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