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Varma's quote encapsulates the astonishing effect mass culture is thought to have had upon Indian identity, especially those who occupy this middle ground of consumption. This spectrum ranges from the lower middle-class youth, such as the aforementioned call-centre workers whose parents often experience a very different lifestyle, to the upper middle classes whose educational heritage has enabled them to maintain their class status over a longer period. Hence it is clear that the notion of an "urban middle class" within the Indian context is uniquely problematic, being internally differentiated- encompassing great variety in factors such as culture, language and religious belief, while of course attempting to reconcile the existence of the caste system as a further, but importantly distinctive form of hierarchy to class...
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