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The profile of Anna Kournikova, one of the highest paid tennis players of her era, rests predominantly on her physical appeal rather than her talent – she has never actually won a major title. She may not be very successful in her performances, but she is triumphant in sponsorships and endorsements.
It seems that when it comes to women and product endorsements, sex still sells better than athletic expertise on the playing field, which is colliding with the old-age philosophy “sex sells”. This can lead to the assumption that sex appeal is more important to become successful than playing the sport well...
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