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Essay text:
The company is established on a simple concept: by selling personal and business computer systems directly to customers, Dell could best comprehend their needs and efficiently supply and provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost to its extent or can diminish Dell's understanding of customer anticipations.
The direct selling, which has been planned and since then been stuck to, allows company to response speedily and build every system to order and offer customers powerful, richly-configured systems at competitive prices...
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