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Essay text:
All the goals of an organization including profit can be realized through customer orientation, integrated marketing action and generation of customer satisfaction. Today customer is the king and managing customer is the major concern for companies.
In this age of competition the concept of winning customer is further heating up because of the globalization and privatization policies of government, The companies are finding hard time in satisfying the demand of customers and thus loyalty of customers towards a company brand is switching day by day. The companies are framing marketing strategies to build customer share rather than gaining marketing share...
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