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Obstacles such as digital video recorders, such as Tivo, and other forms of digital media allow users to bypass traditional advertisements thus forcing ad agencies to produce clever new ones to fool the population into not realizing they're watching an advertisement. Though with the realization of the media's influence American's can hope to see changes in the advertising industry that allows for more free expression rather than force fed jingles.
Each American is exposed to well over 2,500 advertising messages per day. This bombardment of media has forced us to adapt. We no longer realize that we tune out most advertisements...
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