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Hofstede (1980) suggests that the relevant dimensions of culture should be identified and investigated when conducting international research. To examine national culture, Hofstede (1980) surveyed the values and perceptions in 53 countries and three multi-country regions: Arabia, West Africa, and East Africa. His data were collected from employee attitude surveys undertaken between 1967 and 1973 within IBM. Based on statistical analysis, he suggested that national cultures may be differentiated along four dimensions: power distance, collectivism vs. individualism, femininity vs. masculinity, and uncertainty avoidance...
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