Culture and advertising

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Pre-written Papers:

Title: Culture and advertising

Essay Details:

Subject: Social Issues

Author: Shelley Q

Date: August 20, 2014

Level:

Grade: A

Length: 3 / 665

Essay text:

Actually the natural process of self-definition as an indispensable teenagers' need, is substituted with a branded culture, which is namely sold out to capitalist system. So to be more clear and apparent about this situation, for instance rock fans start to go festivals and believe that they are anti-system, while they are just consuming and capitalist sponsor make money out of them. To explain this change in consumption, the author confirm that in early nineties; after the start of baby boomers' downfall in consumer chain, the need for a new shoppers' class filled with the Youth Market. Thus in order to sell the same products to this new market, the capital owner starts to create organization and brand identities which is identical with these new culture characteristics...

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