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This being said, it is clear that different audiences will be appealed by different things, especially if these audiences happen to be in different countries.
Having only lived in Belgium and France, I can’t really speak from experience and say that I’ve seen how cultural differences affect marketing and advertising seeing as these two countries are very close to each other geographically as well as culturally. However I can speak more broadly about this topic.
The first thing which I believe affects marketing and advertising is language. Language is one of the main things you notice when you go to a foreign place...
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