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This is known as a target market. RGU:SPORT’s target market comprise of its existing students, its staff and their families, prospective students, Alumni and Aberdeen City and Shire Communities.
RGU:SPORT could consider placing advertisements in magazines and websites targeted at it proposed students. It could also market itself to sixth form colleges in the community or perhaps have a stand at a careers day in one of such colleges. The aim would be to get their message across to this segment of their market.
Adverts can be placed in local newspapers, door-to-door flyers and leaflets can also be considered in order to capture the community as a whole...
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