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These electronic messages are often called mass communication. They can be spoken, written and broadcasted. (Maletzke.G 1972) suggests that in this mass communication, messages are sent publicly, indirectly, only in one direction and to a wide audience. He says this because the information is not directed towards individual people, and theoretically nearly everyone has access to it. Verbal communication sent through electronic media can be picked up by anyone, even those who don't speak the same language that the message is sent in.
An argument to this thought of Maletzke's is that mass communication is a two way process...
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