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Other companies are indeed driving fundamental changes in customer requirements. The simplest way to describe the shift I see is this: the pure product era is over. Of course, Chrysler and Daimler-Benz have always engineered great products and have been organized to engineer great products. And while great products will always be their foundation, they need to realize that great products are no longer going to be enough, because customers are looking for solutions to new challenges presented by a transformed technological world. If Daimler-Chrysler is going to lead in this next era of auto manufacturing, they've got to keep moving in that direction...
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