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was ahead, 26% said the Soviets were, 4% had no opinion, and a whopping 46% said they felt both nations were roughly the same in military might. How would the responses have differed if the middle choice had been eliminated? Moreover, what would have occurred if “don’t know” and “refuse to answer” were also options? This paper will examine the way in which public opinion polls are unable to adequately reflect the presence of non-attitudes in the population, and will identify the challenges that polling organizations face in devising a feasible and scientifically effective solution.
The issue of non-attitudes in respondent populations is one that has been examined rarely in political discourse, but as we will see, is a serious and potentially critical shortcoming of “scientific” polling...
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