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As presidents need to enlist the media to achieve their policy and governing goals (Cook 2005), the White House has incorporated Internet strategies into its increasingly complex communications plans. The Internet also has implications for the organizational arrangements and structure of communication across the executive branch. The accountability, task specialization, and jurisdiction of departments and agencies is being reconsidered as the information base of the bureaucracy becomes increasingly Internet-centric (Fountain 2002).
Presidents Bill Clinton and George W. Bush, as the first new media era chief executives, have been pioneers in the development of strategies for governing with digital communication...
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