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Essay Details:
Essay text:
It is
important to take notice of theories, such as the balance theory, the congruency
theory and the cognitive dissonance theory so that one's self-persuasion occurs
knowingly. As psychologist and theorist gain a better understanding of
Festinger's cognitive dissonance theory manipulation could occur more easily
than it already does in today's society.
Leon Festinger's cognitive dissonance theory is very closely related to
many of the consistency theories. The first of the major consistency theories,
the balance theory, was proposed by Fritz Heider (1946, 1958) and was later
revised by Theodore Newcomb (1953) (Larson, 1995)...
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