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But with the growth of economy and industry, the paper emphasizes certain other factors that need to be considered. Among these factors are political uncertainties, bureaucratic hurdles, various NGOs and effect on local stakeholders. One institutional void was the difference between European standards and Indian standards (finalized but yet to be implemented) which played an important role to restrict the growth of Coca-Cola in spite of its promising future projections. The paper discusses various controversies including pesticide issue that NGO raised in 2003 and with the immediate effect; several states banned the sale of Coca-Cola due to strong hold of regional parties and anti globalization NGOs, even though central government did not issue any immediate enquiry...
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Common topics in this essay:
- Coca Cola
- Coca-Cola entering a new market
- Coca-cola India
- Innovation in Rural India: IT role
- Rural Informatics And The Impact Of Government Schemes On Rural India
- Rural Marketing In India
- soft drinks in rural market in India
- Coca Cola
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- rural india
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- Rural Mobile Market In India.
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