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Essay Details:
Essay text:
The use of celebrity advertising has become a trend in creating a winning corporate image and is therefore used in the marketing phase.
Some of the best known celebrities employed for advertising campaigns include…..?
AND HOW MUCH THEY GOT PAYED?
Nicole kidman- channel
Jessica simpson- proacitive
Ian Thorpe- Uncle tobies
Tiger woods, roder ferdere and ????- gillet shaver campaign
The reason behind the popularity of celebrity advertising is the advertisers' certainty that the brand image will be built through the use of celebrities to achieve a high extent celebrities achieve a higher degree of attention and recall for consumers, which will eventually lead to higher sales...
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