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This relationship has special benefits for advertisers.
Saying this all magazines have different involvement levels, this is terms how much the reader is involved with magazine and the contents inside. It is a theoretical concept and is what many advertising companies research when choosing to advertise in magazines.
Advertising in magazines is becoming a very big industry, with the amount of magazines on offer at the newsagent, there is a wide range of choices and this is where advertisers need to research in which they are going to put their advertisements in. obviously involvement should be related to magazines, because companies need to be able to choose what and where they advertise...
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