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He argued that some people may have a liquidity preference which would see them rather hold money than buy new goods or services, which therefore raised the prospect that the Great Depression would not end without what he termed in the General Theory "a somewhat comprehensive socialization of investment." He and his followers recommended "pump-priming" the economy to avoid recession: cutting taxes, increasing government borrowing and most importantly spending during an economic down-turn. This was to deter people from holding money. According to Sraffa, the tendency of capital to seek
Today in the US and in major capitalists nations, advertising clients are predominantly profit generating corporations seeking to increase demand for their products or services...
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