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The location seems perfect for the products they are selling and LL Bean must have agreed. Costs also must have been considered to look at what people are willing to spend and how much it costs to make the product.
The new store at the Promenade Shops uses the channel strategy of conditions because they have evaluated the current state and expected changes in the economic, social, political and legal environments in which it operates. If the conditions in the Lehigh Valley were the type that LL Bean was looking for, this affected their choice to enter the market. Competence was most likely used here as well to look at both the financial strength and marketing skills needed in the area...
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