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Title: brands

Essay Details:

Subject: Social Issues

Author: Henry H

Date: February 22, 2015

Level: University

Grade: B

Length: 3 / 630

Essay text:

There is really no advertisement or promotion of the actual product being sold; it is the identity. People want to express themselves and their personalities, so they buy the branded products that promote their personality and lifestyle. Young people are especially hooked into the idea of brands because they are still searching to find themselves and their own identity. They believe that brands can help to express themselves and relate to others better. Klein thinks that the producers of these brands have consumers hypnotized to buy the product because they want to be associated with the lifestyle that the brand promotes...

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