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However, after BMW launch "Ultimate Driving Machine" campaign, which featured young urban professional driving BMW, and showed the high performance of the BMW along with superb handling and German engineering. This whole new campaign started to catch the eyes of young urban professionals, pursuing design, style, and affluent in North America.
In the late 1980s and early 1990s, BMW sale suffered a significant decline due to its new competition, luxury brands from Japan. These new coming brands distinguish themselves by offering high quality, reliability and service at lower price points than BMW...
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