Bat

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Title: Bat

Essay Details:

Subject: Social Issues

Author: Allie M

Date: February 5, 2015

Level: University

Grade: A

Length: 18 / 5107

Essay text:

In contrast, locally-tailored solutions may fail to leverage best practice, cost efficiencies, and consistent management of brands and processes. Business change initiatives often purposefully target changes in local processes, but when these changes are embedded in IT, the technology is often blamed for “not fitting the way we do business.” The case illustrates these issues by focusing on a custom systems development project – “MaxFli” – for a sales force automation system that is needed in a number of local countries (end markets) of a large multinational company (BAT). It is part of a business change initiative for implementing best practice among a field sales force and gathering decision-making data...

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