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Essay text:
They decided to target the market of jumbo jets with their newly invented double-decked super jumbo, the A380, which replaces the Boeing 747 in the segment of being the largest passenger jet in the world.
But immediately an important question arose, has Airbus really got what it takes to dominate in the skies?
The decision of making a super jumbo arose when Boeing kept on producing four 747s a month during the nineties, which realized a massive amount of turnover, a massive amount of profit that Boeing had in the market. But the A380 is a big gamble in the passenger aeroplanes world. And with the launch of the A380, they are almost betting the net worth of their company, because the costs of development and non-recurring production costs of the A380 are quite massive...
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