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Arena Football In A Disneyized World

Arena Football in a Disneyized World

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Title: Arena Football in a Disneyized World

Essay Details:

Subject: Social Issues

Author: Sabrina L

Date: January 26, 2013

Level: University

Grade: A

Length: 8 / 2355

Essay text:

15). However, ever since 1987, one professional sports league has adopted every aspect of Disneyization to appeal to the masses, known as the Arena Football League (AFL). Because of the heavy competition in promoting the AFL against other professional sports, the league has been forced to make the most of the five aspects of Disneyization. These aspects of Disneyization are extremely important and prove that the AFL has become the most "Disneyized" professional sports league in the United States today. Spectacularization is probably the most evident principle of Disneyization. It has been described as the "transformation and manufacturing of cultural element into highly popular forms of entertainment across mass media" (Andrews, 2006, p...

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