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The media as an institution is also steadily becoming hugely influential in the economical structure of capitalist society. ?the necessity of rethinking our sense of place in the context of the transformations and destabilisations wrought both by the forces of economic globalisation and by the global media industries.' (Morley 2000:5).
The evolution of communication technologies has allowed the spread of media across the world, making media a powerful force within politics and the formation and spread of culture. Newspapers, magazines, television, radio, films, music, and not forgetting the Internet, are the primary mediums of informational communication throughout the public sphere...
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