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The survey approach is a research strategy, not a method. Researchers who adopt the strategy are able to use a whole range of methods within the strategy; questionnaires, interviews, documents and observation (Denscombe, 2007).
Given that the survey strategy encompasses many different methods, there are numerous advantages to adopting this approach. Surveys can cover wide areas and large demographics. This can mean a large amount of people with a wide array of views can be sampled (Foreman, 1991).
There are two main methods for ascertaining information via surveys. They are qualitative and quantitative...
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