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The author also believe the report had meet the aim of the author to a satisfactory level.
Table of Contents
ABSTRACT II
TABLE OF CONTENTS III
TABLE OF FIGURES III
1. INTRODUCTION 1
2. AIM AND OBJECTIVES 9
3. METHODOLOGY 10
4. FINDINGS AND ANALYSIS 11
4.1 AIDA MODEL (HIERARCHY OF EFFECTS) 11
4.2 KOTLER ET AL.’S 5 STEPS MODEL 12
4.3 EMB MODEL 16
4.4 RECOMMENDATION 20
5. CONCLUSION 22
6. REFERENCES 24
APPENDICES 28
PHASES OF HIERARCHY OF EFFECTS DEVELOPMENT 28
EARLY DEVELOPMENT PHASE 28
MODERN DEVELOPMENT PHASE 29
CHALLENGES AND DEFENSES 30
Table of Figures
Figure 1: Consumer’s Black Box 1
Figure 2: Traditional Model of Think-Feel-Do 3
Figure 3: AIDA Model 11
Figure 4: Kotler et al...
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