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American Express A Look Into Social Marketing

American Express; A Look Into Social Marketing

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Title: American Express; A Look Into Social Marketing

Essay Details:

Subject: Social Issues

Author: Lillian B

Date: January 4, 2012

Level: University

Grade: A

Length: 10 / 2733

Essay text:

Today the headquarters building is directly across from ground zero in downtown Manhattan and has been the official site of American Express since April 1986. When considering the reach that American Express has to businesses and consumers, Globalization is an idea that comes to mind. As the global market continues to expand at its rapid rate, more offices are needed to fit the growing demand. American Express has set up global offices in many countries such as, Toronto, Canada, Brighton, England, UK offices in Sussex, the Asia-Pacific headquarters in Singapore and the Latin American & Caribbean division is located in Miami, FL...

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